Running a successful business operation requires you to make connections with a wide audience of consumers. You need people to know and engage with your business to really have the foundational support you need to move forward in the industry.
Building a website that provides exactly what consumers need will help you take your operation to the next level. You may already have a site, but you’re not seeing the response you would like to see. If that’s the case, take action now.
Check out a few helpful tips for refining your business website design, and give web users more of what they want from your online presence.
Start with simple navigation
Take a step back from working to build a website that can do everything, and focus on crafting a website that is easy to use. Start by designing a simple navigation setup.
Adding a stationary navigation bar to your design makes it easy for users to understand how to explore what you have to offer. This metal marking and labeling company shows just how easy using a stationary navigation bar can be.
Fine tune the loading speeds
The time it takes for your website pages to load makes a huge difference in how web users respond to your content. If your pages don’t load within just a few seconds of landing, you run the risk of losing a portion of your web traffic.
Always take the time to test and retest the loading capabilities of your pages. If you have large image files embedded in your pages, take the time to compress those files.
Take a look at the data
Use hard data to see what parts of your website are and are not succeeding with web users. Take a look at the data to see how people are actually using your site. Google Analytics will give you the information you need to make informed decisions on changes and upgrades to your design.
Consider adding a blog
Adding more content to your web presence gives you a better shot at connecting with users. A well-crafted business blog can do a lot for your retention times.
If you want people to stay on your pages longer, give them something good to read. Post blog entries that help people learn more about your industry, and teach them more about the products and services you provide through an enticing write-up.
Always incorporate social media
Finally, don’t forget to add those handy little sharing buttons to your website’s design. Social media is a huge digital billboard space for business. Linking the outlet to your business website could have a positive impact on your overall visibility online.