How to Start Your Own Beauty Brand

Starting a beauty brand is possibly the goal of every beauty blogger out there. Having your name and your product on someone’s shelf and helping them feel their best self is a great aspiration to have, and it isn’t unachievable. 

Have or Design You Product 

Perhaps you’ve been using a recipe for a face cream using all-natural ingredients passed down from your great grandmother. Perhaps you want to design your own products. Either way, you are going to have to go through the same process before you can sell it to the public: 

Familiarize Yourself with the FDA Regulations 

This is where you will need to focus the most. Even if you use all-natural ingredients in your beauty products, you will need to ensure that every component is up to standard. You may even need to have your product tested to ensure that it doesn’t have any adverse side effects. 

Create or Officiate Your Product 

The next step is to create your product or have your product taken to be tested and approved by the FDA. This can take some time. If you are new to the whole industry, there are companies out there that work with you to create your beauty products for you. They operate fully functional labs and know the process of getting your product approved for sale. 

Or Sell From Wholesale 

The other alternative is, of course, to sell other products that have already been made. From coconut oil to CBD skincare, there are so many different options available. The benefit of partnering with white label resellers is that they have done all the work to have their product approved. 

All you need to do is work with them to have your label printed, and you can sell their great product on as your own. This works well with basic products, like coconut oil or CBD. To find these opportunities, simply search for white label, or look for wholesale opportunities. You can then buy bulk CBD isolate for sale, print your label onto them, and sell them on under your beauty brand. 

Build Your Brand 

Now that you have a product to sell, you need to build a brand. 


Having a unique look is almost as important as having a great product. You need something that stands out against the shelves. Something that people will be happy to have in their homes, to show on social media, and to use often. Branding and product marketing go hand-in-hand and are so important that if you don’t have the skills to create a great set design skills, it is wise to hire someone who does to create your logo and branding for you. 

Unique Selling Point 

Having great branding is important, but so too is having a great message. Focus on what makes your brand unique. If you were a beauty blogger, then your efforts thus far will be your unique selling point. If you wanted to create a vegan, all-natural product, this can be your selling point. Know your strengths and play to them. 


Use your unique selling point and branding to start marketing the product. You will want to focus on social media and selling to your growing community first, as this is the best way to recommend your product directly to your community. Start marketing before the product is finalized to help give you time to figure out what works and to help build up hype. 

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